Web Development Web Marketing

Geneva Health

August 2nd, 2005

Geneva Health screenshotGeneva Health is a recruitment company specializing in the health sector, including nursing, medical, clinical support and allied health professionals. Geneva Health has three websites targeting their three primary markets — the UK, Australia and New Zealand. Each is a functionally-rich job site with supporting helpful articles, including such things as CV guidelines, making an overseas move, registration requirements and more. Job applicants can of course apply online. The site is built with search engines in mind, and includes spider friendly URLs along with optimized HTML and content.

[ database | client admin cms | SEO ]

Visit The Site: Geneva Health

Natural Search Optimization and Website Development Clinic

eTail East 2005 — Philadelphia

August 2nd, 2005

Panelist: Stephan Spencer

Another innovation at eTail. Set away from the hurly burly of the conference, we are providing you with the opportunity to get an in-depth diagnostic treatment for your site.

4 dedicated stations will help you optimize every element of your website, from Search, to Analytics to CRM and Visualization, there is a cure for every pain point! Make sure you sign up for your 30-minute session today.

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Leveraging the Explosive New Blogging Trend in Your Integrated Marketing Mix

Frost and Sullivan: Sales and Marketing East — Boston

July 21st, 2005

Seminar by Stephan Spencer

Blogs can be an immensely powerful marketing tool in the right hands, establishing the blogger as a widely-read, oft-quoted, trusted authority in their field of interest. Blogs can also wreck havoc on reputations (just ask Kryptonite) and careers (remember Dan Rather and “Rathergate”?). Welcome to the new, conversational Internet. It’s time to join the “blogosphere” - hopefully before your competitors do!”

  • Successful applications of blog and webfeed (RSS) technology
  • How blogs and RSS can and should fit into your marketing plan
  • Best practices to emulate, pitfalls to avoid
  • Case Studies and Examples: Lessons Learned

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Killer Content

July 1st, 2005

by Stephan Spencer

Originally published in Unlimited

In real estate, it’s “location, location, location”. In web marketing, it’s “content, content, content”. Your web content is the single most important factor for your website’s success

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Interactive Marketing: Reaching Customers in an On-Demand World

University of Wisconsin Executive Education - Integrated Customer Communications — Madison, WI

June 30th, 2005

Workshop by Stephan Spencer

Technology continues to revolutionize the sales and marketing efforts of firms worldwide. Businesses must either adapt or put themselves at risk. Companies and customers communicate and interact with each other in substantially different ways than 10 or even 5 years ago. Direct and interactive marketing are converging, financial metrics are increasingly mainstream, and customers expect channel “silos” to be broken down. Learn how to benefit from the new tools and thinking in managing customer relations to increase sales, improve strategies, and reach online and offline markets.

Search engine marketing

  • Make your site “search engine friendly”
  • Explore “Pay-per-click” search advertising
  • Analyze benchmarking, competitive intelligence and ROI
  • Identify trends in contextual, behavioral and local advertising

Create a buzz - viral marketing

  • Explore blogs, RSS feeds, forums, wikis and more
  • Harness “word of mouse” to enhance your brand
  • Discover the “sneezers” who will spread your viral message

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Thought Leaders on Marketing Blogs - Part 2

May 24th, 2005

by Stephan Spencer

Originally published in MarketingProfs

Experts reveal their top most effective blogging tactics and talk about what business bloggers must do to be an accepted member of the blogosphere.

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Live from ACC: Power Forum Packs a Punch

May 23rd, 2005

by Stephan Spencer

Originally published in Multichannel Merchant

This week at the annual ACCM conference in Orlando, FL, attendees gained a marketers share of Web insight at the Annual Catalog Conference’s power forum and brunch. Moderated by Sherry Chiger, editorial director, Multichannel Merchant, panelists Stephan Spencer, founder and president of Netconcepts, Ken Burke, president/CEO of Market Live, and Amy Africa, president of Creative Results shared their wealth of search engine expertise.

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Multichannel Marketing Power Forum

Annual Catalog Conference — Orlando, Florida

May 23rd, 2005

Panelist: Stephan Spencer

Multichannel Merchant editorial director, Sherry Chiger will moderate. Learn about the latest news, trends, and opportunities in multichannel marketing from a panel of leading-edge experts, and take away tips for improving sales and profits.

Sherry Chiger, Editorial Director, Multichannel Merchant Magazine
Amy Africa, President, Creative Results
Ken Burke, CEO, MarketLive Inc.
Founder & President: Stephan Spencer, Netconcepts

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Thought Leaders on Marketing Blogs - Part 1

May 17th, 2005

by Stephan Spencer

Originally published in MarketingProfs

How do you make a solid business case for blogging for marketing? What about managing upper management’s expectations on the outcome? Should you hire a professional blogger to write your company blog?

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Traditional Vehicle, New Channel - Internet Word of Mouth Marketing

Strategic Branding — Auckland, New Zealand

March 30th, 2005

Seminar by Stephan Spencer

  • Where consumers gather and messages propagate: personal emails, discussion forums, chat rooms, blogs, RSS feeds, wikis and search engines.
  • How to harness “word of mouse” to enhance existing relationship marketing programmes and your brand.
  • Tips for facilitating the spread of viral messages about your brand.
  • Who are the “sneezers” who will spread your viral message?
  • Handling input and feedback from your consumers, the public, the media and analysts.
  • Success stories and flops: what’s worked and what hasn’t.
  • How can Internet word of mouth enhance existing relationship marketing programmes and your brand?

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